Fisher Container Holdings LLC (Fisher), a leading
provider of custom flexible packaging for food and health care industries,
announced the rebranding of its subsidiaries Fisher Container LLC and Packaging
Products Corporation LLC (PPC) into the new entity PPC Flexible Packaging. The
comprehensive rebrand follows Fisher’s 2017 acquisition of PPC and aims to
reaffirm the company’s strong market presence while unifying the corporate
identity of the two subsidiaries.
As part of the official rebranding launch, Fisher
unveiled a new logo for PPC Flexible Packaging and outlined the proposed scope
of work for the campaign. Fisher plans to incorporate the new logo across print
and digital collateral, including a re-designed website. Fisher CEO Kevin
Keneally indicates the rebranding efforts signal the next step in the company’s
growth within the packaging industry.
“Fisher Container and PPC are both successful
leaders in the packaging industry,” said Keneally. “After the merger, we knew
we had an opportunity to create a new brand identity that would showcase our
innovation and speed to market. PPC Flexible Packaging now has a visual
identity that captures our quality, service and technology in a bold way and
we’re very proud of that.”
In addition to creating a new visual identity for
the company, the rebrand will highlight PPC Flexible Packaging’s focus on two
primary market segments—consumer packaging and precision clean packaging. The
consumer division focuses on food, “better for you,” organic, snack, produce,
bakery, and pet food retail packaging, while the precision clean division
focuses on health care, clean room, critical environment and microelectronic
packaging. Fisher will visually display the names of the two segments in
conjunction with the new logo in internal and external communications. Keneally
believes this will further strengthen brand presence within the packaging
industry.
“We are committed to providing speed to market,
value and quality in a highly diverse industry, and our well-defined focus
helps us achieve this goal,” said Keneally. “We look forward to seeing our
company grow and thrive through acquisitions and organic growth as our
rebranding vision materializes in the coming months.”
Fisher plans to launch PPC Flexible Packaging’s
re-designed company website later this year.
