Pidilite Industries Ltd, a leading manufacturer of
adhesives in India, has entered into collaboration with Jowat SE, a German
family-owned enterprise and one of the leading suppliers of industrial
adhesives worldwide. As part of the collaboration, Pidilite will now
exclusively handle sales and distribution of the entire range of Jowat
adhesives in India and other neighbouring countries including Sri Lanka,
Bangladesh, and Nepal. In addition to this, the two companies have also entered
into a technical collaboration encompassing the high growth, specialised
category of Hot Melt adhesives. This will provide a comprehensive range of
Thermoplastic Hot Melt adhesives for use in several industrial, and modular and
other wooden furniture segments.
Mr. Bharat Puri, Managing Director, Pidilite
Industries Limited, said, “The collaboration is in line with Pidilite’s
ambitions to continuously improve its already strong market position in all the
segments where it is present, and especially in adhesives. Pidilite’s leading
presence in several consumer product segments, with hugely popular brands, is
complemented by a large range of industrial products, developed and marketed to
meet specific requirements in the country. The synergies between Jowat and Pidilite
in terms of product range, customer segments served and technologies deployed
are clear and visible. Both companies together are uniquely placed to
capitalise on the healthy prospects for growth in the segments targeted.”
Mr. Klaus Kullmann, Member of the Board of
Directors of Jowat SE, said, “We see a strong platform for sustained growth
through collaboration with Pidilite. Jowat has pioneered the development of
several high end adhesive products, and has constantly undertaken development
work at the cutting edge of adhesive technology. The company’s core competence
lies in innovation in both technology and R&D, and in delivering
outstanding technical service to customers. There is an excellent value match
between Pidilite and Jowat to meet the future needs of customers for quality
products in all high-growth segments such as furniture, packaging, automotive,
and textile, among others, where specialised adhesives are used.”
The collaboration is for the long term, and
leverages the well-known strengths and capabilities of the two companies. It
aims to provide best-in-class technology and products to customers, comprising
of manufacturers of furniture and varied industrial products with requirement
of adhesives.
