Pidilite Industries Ltd, a leading manufacturer of
adhesives in India, has entered into collaboration with Jowat SE, a German
family-owned enterprise and one of the leading suppliers of industrial
adhesives worldwide. As part of the collaboration, Pidilite will now
exclusively handle sales and distribution of the entire range of Jowat
adhesives in India and other neighbouring countries including Sri Lanka,
Bangladesh, and Nepal. In addition to this, the two companies have also entered
into a technical collaboration encompassing the high growth, specialised
category of Hot Melt adhesives. This will provide a comprehensive range of
Thermoplastic Hot Melt adhesives for use in several industrial, and modular and
other wooden furniture segments.
Mr. Bharat Puri, Managing Director, Pidilite
Industries Limited, said, “The collaboration is in line with Pidilite’s
ambitions to continuously improve its already strong market position in all the
segments where it is present, and especially in adhesives. Pidilite’s leading
presence in several consumer product segments, with hugely popular brands, is
complemented by a large range of industrial products, developed and marketed to
meet specific requirements in the country. The synergies between Jowat and
Pidilite in terms of product range, customer segments served and technologies
deployed are clear and visible. Both companies together are uniquely placed to
capitalise on the healthy prospects for growth in the segments targeted.”
Mr. Klaus Kullmann, Member of the Board of
Directors of Jowat SE, said, “We see a strong platform for sustained growth
through collaboration with Pidilite. Jowat has pioneered the development of
several high end adhesive products, and has constantly undertaken development
work at the cutting edge of adhesive technology. The company’s core competence
lies in innovation in both technology and R&D, and in delivering
outstanding technical service to customers. There is an excellent value match
between Pidilite and Jowat to meet the future needs of customers for quality
products in all high-growth segments such as furniture, packaging, automotive,
and textile, among others, where specialised adhesives are used.”
The collaboration is for the long term, and leverages
the well-known strengths and capabilities of the two companies. It aims to
provide best-in-class technology and products to customers, comprising of
manufacturers of furniture and varied industrial products with requirement of
adhesives.
Pidilite Industries Limited is a leading
manufacturer of adhesives and sealants, construction chemicals, craftsmen
products, DIY (Do-It-Yourself) products and polymer emulsions in India. The
company’s product range also includes paint chemicals, automotive chemicals,
art materials and stationery, fabric care, maintenance chemicals, industrial
adhesives, industrial, textile resins and organic pigments & preparations.
Most of the company’s products have been developed through strong in-house
R&D. The company’s principal brand Fevicol has become synonymous with
adhesives to millions in India. The brand is ranked amongst the most trusted
brands in the country. Some of the company’s other major brands are M-Seal,
Fevikwik, Fevistik, Roff, Dr. Fixit, Fevicryl, Motomax and Hobby Ideas. The
company’s strong presence in several consumer product segments is matched by a
focused presence in several important categories of industrial products.
Jowat SE with headquarters in Detmold is one of the
leading suppliers of industrial adhesives. These are mainly used in woodworking
and furniture manufacture, in the paper and packaging industry, for graphic
arts, in the textile, automotive as well as in the electrical industry. The
company was founded in 1919 and has manufacturing sites in Germany in Detmold
and Elsteraue, plus four other producing subsidiaries, Jowat Corporation in the
USA, Jowat Swiss AG, Jowat Manufacturing in Malaysia, and the Jowat Universal
Adhesives Australia Pty. Ltd. in Australia. The supplier of all adhesive groups
is manufacturing over 90,000 tons of adhesives per year, with around 1.100
employees. A global sales structure with 22 subsidiaries plus partner companies
is guaranteeing local service with close customer contact.
