For the fourteenth consecutive year,
BillerudKorsnäs organizes the international packaging design competition
Packaging Impact Design Award (PIDA). Together with approximately 200 students
from leading design universities in Sweden, Germany, France and England, the
packaging phenomenon unboxing will be challenged.
Unboxing, the moment when a packaging is opened for
the first time, is not only the consumer's first encounter with a product, but
also increasingly critical for a brand's ability to make a first personal, and
through social media, global impression. The possibility of differentiation
through unboxing is the theme of the 2018 edition of BillerudKorsnäs design
contest PIDA.
However, the brief to the contestants is more
far-reaching than just embracing the first impression. It is about creating a
sustainable, innovative and functional packaging concept with a unique
unpacking experience that differs from the conventional solutions we see in
stores and e-commerce today.
"During the fourteen years we have worked with
PIDA, the competition has succeeded in becoming an international institution
and one of the most important meeting places for new generation packaging
designers and the established industry with brand owners, converters and design
agencies. PIDA is a way for us to push forward the development of sustainable
packaging design and this year we want to challenge conventional packaging
solutions by bringing unboxing to a new level where it can reach its full potential
in terms of creativity, sustainability and innovation,"says Lena Dahlberg
Manager Carton Solution at BillerudKorsnäs.
Three
competitions and new international "public award"
The competition brief was sent to the participants
during January and the concept presentation/announcement of winners will occur
at three separate events; in Stockholm on May 22 for Swedish and English
students, in Paris on June 21 for French students and in Ludwigsburg on
November 8 for German students. A novelty this year is the addition of an
international award, the Peoples Choice Grand Final Award, where the public is
invited to designate a total winner via Facebook. The nomination of the
respective winners from England, France, Sweden and Germany starts after all
regional competitions have been settled, and the entry that receives the most
likes and shares is then named as the total winner of Peoples Choice Grand
Final Award.
