On May 23rd and 24th, more than 250 visitors from
Greater China as well as from Asia Pacific regions joined the Packaging Day at
Heidelberg Print Media Center in Shanghai, China. Under the theme “Think out of
the Box”, they were able to see for themselves the latest Packaging Solutions
from Heidelberg, which is aimed to help them stand out from the market
competition, and continuously grow a profitable business and sustainable
development in the digital era.
Heidelberg offers solutions for consistent
Packaging Workflow with complete end-to-end box production. All presentations
and demos showed the visitors the complete process chain until the finished
box. Also seamless integration of die cutting, inspection and folding carton
gluing are all essential for an effective packaging production.
Packaging printing market is promising
There is huge potential on the Packaging printing
market. In the next five years, Asia Pacific region will come out at the top of
the list in terms of market size and market growth rate of packaging printing. In
China, the overall market development potential remains promising in the coming
years. Thanks to the process of urbanization and the expansion of middle class
in China, continuous demands for packaging printing products will be driven
forward.
“In fact, the packaging printing market in China is
facing some challenges similar to those encountered in developed countries,
e.g. increasing demands for spot color and special effects, higher demands for
standardized production, diversified job orders with increasingly shorter run
length and faster delivery time, higher requirements on flexibility and OEE
(overall equipment effectiveness). It is time ‘to think out of the box’”, explained
Benny Huang, CEO of Heidelberg Greater China, in his opening speech.
Heidelberg provides suitable solutions to address
the above issues. With the “Smart Print Shop” concept, print shops are able to
use smart, intelligently networked production environments to achieve an
outstanding performance. Thus the way is paved for navigated and autonomous
printing, with efficient production and completing ever shorter job runs
profitably, as well as much less manual interventions, lower error rate and
lower waste.
Highlights
of the Packaging Day
The foundation for “Smart Print Shop” concept is
the Prinect workflow, which was presented on the event in the first place.
Thanks to Prinect, the live demonstration machines and processes have become so
intelligent that the upstream process all the way to the press has been fully
networked and automated, which quite impressed the guests.
The Prinect Packaging Designer software was
introduced to the guests in particular. Packaging print shops can benefit from
its extensive library with more than 1,800 scalable designs and components,
which enable them to draft folding cartons and create the corresponding layouts
in a very simple way.
The Speedmaster CD 102-7+L and Speedmaster CX 75-4
played a key role during the live demonstrations, which attracted many
visitors’ attention.
The "Thank you box" was the central theme
and its production was shown from the intro presentation until the finished box
as a customer gift. This box printed on CD 102-7+L showcased the Heidelberg
Multicolor solution, which is the color substitution to Pantone as well as
enlargement of color space. Using Multicolor solution print shops could benefit
from reduction of washing and make-ready times and enormous potential for
material savings. The box was finished with Masterwork Postpress Solutions, die
cutting with Easymatrix 106 CS, inspection with Diana Eye and folding carton
gluing with Diana Easy.
