Epson announced its Epson SurePress L-4533A/AW
digital label press has been evaluated and approved by Pantone, the provider of
professional color management services and tools, for its capability to achieve
91 percent1 of the Pantone Solid Coated Colors within delta E of 1.5 CIEDE2000.
The Epson SurePress L-4533A/AW is certified to reach its full Pantone coverage
capabilities when used in conjunction with the Avery Primax
250TC/S692N/BG40W/BW6033B PS label media and Epson ink.
The 91 percent coverage certification is so wide
that Epson regularly uses the XCMYK input profile versus GRACoL, the industry’s
current standard, and SWOP profiles made for earlier generations of pre-digital
six color equipment. The L-4533 uses a 4-color work flow with the RIP and the
press determines the orange and green automatically, saving time, simplifying
the operation and improving the day to day accuracy of the jobs. In a rapidly
changing printing and packaging landscape, this certification helps underscore
Epson’s commitment to helping converters and their customers create engaging
color labels.
According to a study by the Journal of Experimental
Psychology, color helps people store images more efficiently than colorless
scenes2, showing that color labels are more memorable and consequentially
recognizable. Studies by CCICOLOR – Institute for Color Research also show that
between 62 and 90 percent of people’s subconscious judgment at initial viewing
of a product is based on color alone3, further pushing the need for greater
color achievability in the label market. The expanded color selection allows
owners of the Epson SurePress L-4533A/AW to address more applications, such as
flexible packaging with photographic images.
ID Products, a company that specializes in labels,
screen printed overlays and more, has been using the SurePress L-4533A/AW to
create nutrition labels, craft beer labels, pharma labels, and more. Adding
this press into its production workflow has expanded ID Products’ customer base
as well as its reach into new and exciting market verticals. With its wide
color gamut and precision, the SurePress L-4533A/AW has reinforced ID Products’
foundation on delivering perfect and consistent quality, enabling the business
to meet their customers’ high expectations for color accuracy and
dependability.
“Our business has been built on providing perfect
and consistent quality, and we measure color at the beginning, middle and end
of runs with multiple light sources. I can say, the SurePress results have
exceeded my expectations – colors are consistent time and time again,” said
Luke Philippas, director of manufacturing and engineering, ID Products. “Using
the SurePress, we are able to re-run jobs from months ago with little to no
color adjustment. This is not the first digital technology we have put into
production, but it is the best.”
Designed for prime label converters and commercial
printers, the Epson SurePress L-4533A/AW is an easy-to-operate, six or
seven-color inkjet digital label press for high-quality, short-run label
printing. Delivering exceptional print and color quality, as well as innovative
features, the SurePress L-4533A/AW allows printers to expand their service
offerings.
“Pantone’s certification of the SurePress L4533A/AW
underscores the wide color gamut this digital label press delivers to
converters,” said Mike Pruitt, product manager, Epson America, Inc. “With the
increasing demand for vibrant color labels, this certification further shows
that Epson is able to provide a solution to enable businesses to create
brilliant and vivid color labels while delivering high-quality results.”
About the
Epson SurePress L-4533A/AW:
High-Quality Labels – Epson MicroPiezo inkjet
technology and a wide color gamut deliver spot colors and gradients required
for branded prime labels and packaging
Ease of Operation – Automated printing means one
operator can run several units at one time
Remarkable Reliability – All components
manufactured by Epson; backed by the Epson service network
Versatile Substrate Support – Prints on
off-the-shelf flexo PS label materials including uncoated, gloss and semi-gloss
papers, film, and vinyl
Industrial-quality ink – Durable, water-based,
resin-coated pigment inks provide excellent adhesion, plus water and abrasion
resistance on most substrates
