The
digital printing technology will simplify the complexity of design handling,
reducing time from design to print and opening up new opportunities for
flexibility in order placement and product customisation. Beverage brands can
take advantage of added benefits like dynamic on-package printing and the
ability to include a variety of designs within the same order.
Charles
Brand, Executive Vice President, Product Management & Commercial Operations
at Tetra Pak said, “We are committed to helping our customers explore new
avenues with a truly ‘smart’ package, supporting their need for product
customisation, smaller batch sizes, shorter delivery times, greater
traceability and the ability to interact with the consumer. Our investment in
this digital printer demonstrates our commitment to support customers with
future-proof technologies as the digital revolution transforms the way we all
do business.”
The
full-width Koenig & Bauer RotaJET 168 digital printer is currently being
built by Koenig & Bauer and will be installed at Tetra Pak’s converting
plant at Denton, Texas. Field testing of the new, digitally-printed carton packages
is expected to begin in early 2020 with North American customers.
Carmen
Becker, President and CEO of Tetra Pak U.S. and Canada, said, “Brands continue
to look for opportunities to deliver greater customisation and personalisation
of their products. We’re thrilled to offer our customers new and innovative
ways to engage with consumers, all while increasing flexibility in the design
and order process.”
Christoph
Müller, Member of the Board of Koenig & Bauer said, “We are absolutely
delighted that Tetra Pak has decided in favour of our digital printer.
Collaboration between our companies is on an extremely constructive and
trusting basis. I am sure that, together, we will significantly change the
market for the benefit of Tetra Pak customers.”
