Sweeping
program featuring Exhibition, Conference and Academy promises actionable
revenue-generating ideas and inspiration for packaging innovation 19 Dec 2018
Xeikon
Café Europe, a multi-vendor educational & networking event scheduled for 26
to 28 March in Antwerp, Belgium, is shaping up to be the label and packaging
industry event of the year. It will feature a Conference program during the
mornings of each of the three days followed by an Academy program each
afternoon. Visitors can also meet up with preeminent industry suppliers in the Exhibition
area where live production of creative label and packaging applications are
scheduled to run daily.
“The
Conference program is designed to inspire,” comments Danny Mertens of Xeikon
Café, “while the deeper dive Academy sessions have a focus on educating and
informing about all aspects of digital production: from workflow and printing
to converting and substrates. The program details as well as practical
information can be found in the Xeikon Café event app which is available for
download here. The app will help visitors to plan ahead and guide them through
the event once on site. Also the Xeikon Café website is worth checking out,
especially the application library with detailed instructions for producing any
of the applications shown at past Xeikon Cafés.”
Digital
Production Empowered – the Circle of Success
Mertens
reports that the Conference will provide a 360-degree view of the trends,
challenges and solutions in today’s world of packaging, from the perspective of
the consumer, the brand and the printer. Trend Researcher Aljan De Boer of
Trendsactive is the featured keynote speaker. “The Trendsactive keynotes are
amongst the highest ranked at conferences worldwide, and provide pure
intellectual entertainment. Their insights on the changing needs, values and
behaviour of consumers help companies to develop more human-centric
strategies,” says Mertens. “Conference attendees will learn about the latest
trends influencing consumer behaviour, including the now ubiquitous Millennials
everyone is talking about, and a visual culture that is critical to effective
communications in today’s connected society.”
In
addition, brand stories will detail the evolution in brand packaging and
explain how digital production can help a brand capture consumer attention for
better performance on the shelf. Printers are closing the loop by talking about
how they stay ahead of evolving brand packaging requirements by making the
right strategic and technology choices.
The Academy is back
By
popular demand, the afternoon Academy – a technology-agnostic educational forum
centred around innovative end-use applications – is scheduled daily. It will
provide a thorough look at revenue-generating opportunities from both a
business and as well as a technology perspective. An overview of all Academy
sessions is available in the Xeikon Café event app.
Following
the Business Talks will help attendees acquire knowledge and insights on return
on investments, while the practical Tech Talks focus on the technical
characteristics of a wide variety of end-user applications. Each Academy
session is followed by a related technology demonstration at one of the presses
running a live, relevant end-use application. “This gives attendees the level
of detail needed to take these actionable ideas back to their businesses,”
comments Mertens.
Exhibition
Running Live Applications
As
always, Xeikon Café will feature an exhibition hall running live applications
that highlight end-to-end digital production and provide an opportunity for
attendees to discuss them in-depth with technology experts. This includes
unique applications such as paper cups, stand-up pouches, food safe in-mould
labels, durables, colour matching multi-design health & beauty labels,
pharma packaging and many more.
“We
are confident we are once again offering a comprehensive event program that is
of interest to anyone involved with packaging and label production,” Mertens
concludes. “Those looking to learn about complementary printing techniques for
flexo or offset will find out how digital can elevate the profitability of
their businesses. Attendees keen to connect with other industry innovators will
get the chance to debate how to exploit their digital production to the
maximum. And brands or printers searching to discover new techniques and
applications should not miss this opportunity to identify the right digital
printing technique for their business”.
More
information can be found on www.xeikoncafe.com, where the Xeikon Café event App
is also available for download at
www.xeikoncafe.com/en/eventnews/12/54-download-the-xeikon-cafe-app. The entry
fee for the three-day Xeikon Café Europe 2019 event is €200, and has
started since Monday, January 14th 2019.
The
Xeikon Café concept is a series of unique industry-events designed to help
printing professionals understand, evaluate and experience digitalizing print
manufacturing, and enabling them to consciously make a business decision.
Through demonstrations, presentations, workshops and discussions, visitors
receive first-hand actionable information and advice on industry innovations
and trends, and how these can help improve their bottom line. How to profitably
produce in a digital way, is showcased by worldwide industry leaders in
software, workflow, consumables, media, digital printing and finishing
solutions dedicated to digital manufacturing.
Sweeping
program featuring Exhibition, Conference and Academy promises actionable
revenue-generating ideas and inspiration for packaging innovation 19 Dec 2018
Xeikon
Café Europe, a multi-vendor educational & networking event scheduled for 26
to 28 March in Antwerp, Belgium, is shaping up to be the label and packaging
industry event of the year. It will feature a Conference program during the
mornings of each of the three days followed by an Academy program each
afternoon. Visitors can also meet up with preeminent industry suppliers in the Exhibition
area where live production of creative label and packaging applications are
scheduled to run daily.
“The
Conference program is designed to inspire,” comments Danny Mertens of Xeikon
Café, “while the deeper dive Academy sessions have a focus on educating and
informing about all aspects of digital production: from workflow and printing
to converting and substrates. The program details as well as practical
information can be found in the Xeikon Café event app which is available for
download here. The app will help visitors to plan ahead and guide them through
the event once on site. Also the Xeikon Café website is worth checking out,
especially the application library with detailed instructions for producing any
of the applications shown at past Xeikon Cafés.”
Digital
Production Empowered – the Circle of Success
Mertens
reports that the Conference will provide a 360-degree view of the trends,
challenges and solutions in today’s world of packaging, from the perspective of
the consumer, the brand and the printer. Trend Researcher Aljan De Boer of
Trendsactive is the featured keynote speaker. “The Trendsactive keynotes are
amongst the highest ranked at conferences worldwide, and provide pure
intellectual entertainment. Their insights on the changing needs, values and
behaviour of consumers help companies to develop more human-centric
strategies,” says Mertens. “Conference attendees will learn about the latest
trends influencing consumer behaviour, including the now ubiquitous Millennials
everyone is talking about, and a visual culture that is critical to effective
communications in today’s connected society.”
In
addition, brand stories will detail the evolution in brand packaging and
explain how digital production can help a brand capture consumer attention for
better performance on the shelf. Printers are closing the loop by talking about
how they stay ahead of evolving brand packaging requirements by making the
right strategic and technology choices.
The Academy is back
By
popular demand, the afternoon Academy – a technology-agnostic educational forum
centred around innovative end-use applications – is scheduled daily. It will
provide a thorough look at revenue-generating opportunities from both a
business and as well as a technology perspective. An overview of all Academy
sessions is available in the Xeikon Café event app.
Following
the Business Talks will help attendees acquire knowledge and insights on return
on investments, while the practical Tech Talks focus on the technical
characteristics of a wide variety of end-user applications. Each Academy
session is followed by a related technology demonstration at one of the presses
running a live, relevant end-use application. “This gives attendees the level
of detail needed to take these actionable ideas back to their businesses,”
comments Mertens.
Exhibition
Running Live Applications
As
always, Xeikon Café will feature an exhibition hall running live applications
that highlight end-to-end digital production and provide an opportunity for
attendees to discuss them in-depth with technology experts. This includes
unique applications such as paper cups, stand-up pouches, food safe in-mould
labels, durables, colour matching multi-design health & beauty labels,
pharma packaging and many more.
“We
are confident we are once again offering a comprehensive event program that is
of interest to anyone involved with packaging and label production,” Mertens
concludes. “Those looking to learn about complementary printing techniques for
flexo or offset will find out how digital can elevate the profitability of
their businesses. Attendees keen to connect with other industry innovators will
get the chance to debate how to exploit their digital production to the
maximum. And brands or printers searching to discover new techniques and
applications should not miss this opportunity to identify the right digital
printing technique for their business”.
More
information can be found on www.xeikoncafe.com, where the Xeikon Café event App
is also available for download at
www.xeikoncafe.com/en/eventnews/12/54-download-the-xeikon-cafe-app. The entry
fee for the three-day Xeikon Café Europe 2019 event is €200, and has
started since Monday, January 14th 2019.
The
Xeikon Café concept is a series of unique industry-events designed to help
printing professionals understand, evaluate and experience digitalizing print
manufacturing, and enabling them to consciously make a business decision.
Through demonstrations, presentations, workshops and discussions, visitors
receive first-hand actionable information and advice on industry innovations
and trends, and how these can help improve their bottom line. How to profitably
produce in a digital way, is showcased by worldwide industry leaders in
software, workflow, consumables, media, digital printing and finishing
solutions dedicated to digital manufacturing.
