Labels Unlimited has installed and is running
production into month five on their very first digital label press, the Domino
N610i digital UV inkjet. In a short span of time, they could not be more
thrilled with the immediate, positive impact and results they are achieving.
“Going digital allows us to reduce setup, waste,
and production time. We’re running the Domino N610i eight hours a day, getting
a better finished product with digital, and meeting short turn times,” says
Jeff McMahon, President of Labels Unlimited.
Labels Unlimited, is a Nashville, TN-based label printer
converter, established in 1973 by Jeff’s father, Joseph McMahon. While prompt,
efficient service and providing the highest quality product in the printing
industry have always been a family mantra, Labels Unlimited is now taking their
business to the next level with digital.
“We had to update what we were doing. Digital
allows us to go into different markets like trials of small packaging and very
small trial label quantities. The Domino ingenuity, the quality, the
versatility…it’s providing us the opportunity to expand our business…and it’s
all about the bottom line. Profits are up. Margins are up. And we have
significantly reduced our waste percentage in little to no time,” says Jeff.
From a production efficiency and sales standpoint
now that Labels Unlimited has the Domino N610i, the difference is night and
day. “We are shortening the production cycle significantly, enabling faster
turn times to meet client needs,” says Danielle Goddard Stevens, Plant
Management / Sales. “The Domino N610i also provides something key critical to
our customers…color consistency. We maintain the same color quality month after
month. Our customers demand high quality and consistency, and we are exceeding
their expectations. And what is really exciting is that we are making progress
for the future, opening new doors to play in markets we’ve never played in
before.”
Jeff agrees. “We didn’t buy digital to replace
people. We bought digital to expand our business.” Danielle’s mom, Lyndell
Goddard, who is the company Controller, echoes Jeff’s thoughts. “It’s all about
the bottom line, and what we have already seen in a short period of time is
that the bottom line has good impact for us.”
Labels Unlimited is extremely excited about the
opportunities that the Domino N610i provides. “We will be able to offer
textures, special effects, and specialty materials to create shelf appeal for
our customers, while minimizing cost that has been prohibitive with
conventional methods,” says Danielle. “It also provides us with ‘just in time’ press
proofs for specific projects working closely with client designers, allowing us
to adjust for an ink match on the fly without having to mix ink,” adds
Danielle.
Danielle’s husband Clay Stevens, Team Visionary,
says “We needed to update our fleet of presses and we see digital as the
future. We don’t want to be behind the curve. We want to gain a competitive
edge by offering a diverse portfolio, and that is what the Domino N610i allows
us to do.”
