With less than 6 months to go, the marketing
campaign for Pamex 2020 is going on in full swing. A Print Yatra is being
finalized to promote the event domestically. This yatra will cover several
states in the country especially in the tier 2 and 3 towns with an objective to
understand the printers’ needs and also to promote Pamex 2020.
For Pamex 2020, AIFMP has decided to conduct an International
Outreach programme. With the help of the relevant associations, AIFMP is
planning to hold a one-day conference and a table-top exhibition in Sri Lanka,
Bangladesh and Nepal to promote Pamex 2020.
“With International Media Week being a huge success, we thought this
time, it would be best to visit our neighbouring countries and make our
presence known there.” said Prof. Kamal Chopra, Chairman of Pamex.
“This programme gives a chance to market Pamex 2020
directly to the printers in our neighbouring countries. It also provides an
opportunity to our exhibitors to showcase their brands in the table-top
exhibition.” added Anil Arora of Print-Packaging.com (P) Ltd- the event
partners for Pamex 2020.
The Pamex team headed by Ravindra Joshi, President,
AIFMP; Kamal Chopra, Past President & Chairman, Pamex and Anil Arora,
representing the Event Manager visited Kathmandu recently on a 3-day tour to
finalise the regional cooperation for effective promotion of Pamex at Nepal.
They were received and felicitated by the team of Federation of Nepal Printers
Association (FNPA) consisting of Mr. Pushkl Gautam, President, Mr. Madhav K C,
IPP and other team member of FNPA.
FNPA is the premier umbrella association of all the
regional printing associations in Nepal. It had organised a gathering of its
members from all over the country at Sukute Beach Resort, 75 Km from Kathmandu
where the team headed directly from the Airport to be part of the General Body
meeting of FNPA.
Mr. Raveendra Joshi, President AIFMP addressed the
gathering of over 80 printers and briefed them about the activities of AIFMP
with an emphasis on Pamex. Chopra’s presentation on Print Education and Future
Printing with practical tips for the Nepalese printers was very well received
by the audience.
Nepal Printers’ Association is the oldest
association for the Industry and has most of the prominent printers of Nepal as
its members. The association office bearers met the Indian delegation on 22
June, 2019 and arranged a program to facilitate the President, AIFMP and
Chairman, Pamex in a separate function organised in Kathmandu on the evening of
23 July, 2019. A technical seminar with a presentation by Prof. Chopra and a
film on Pamex were the highlights of the evening.
Later, the Nepal Stationery & Educational
Material Industries Association (NSEMIA) hosted a dinner for the in the honour
of visiting AIFMP officials. Mr. Rameshwor Parajuli, President NSEMIA also
felicitated the visiting AIFMP officials.
As a major outcome of the visit AIFMP also signed a
MOU with FNPA. The main points of the MOU states that AIFMP and FNPA will
together organize a roadshow to promote Pamex in November, 2019. A Print Yatra
will be organized across Nepal to provide a platform for Nepalese Printers to
voice their needs and issues. The two associations also decided to have a
gallery at Pamex 2020 to showcase Nepalese Printers. While discussing the
mutual co-operation of the two
countries, it was noted that India and Nepal are interdependent in terms of
printing business. FNPA and AIFMP agreed to support the business interest of
printers and to jointly handle issues pertaining to promotion and growth of
printing industry of both the countries. It was also agreed that both the
associations will continue to support mutual activities, both on national as
well as the global level.
“We are very excited to sign this MOU with FNPA. We
hope this mutual co-operation between the two countries will be fruitful and
this will lead to bigger collaborations in the coming future. This MOU will
also raise awareness for Pamex 2020 in Nepal and I am sure we will see the
biggest contingent of Nepalese Printers in an India Printing Show ever.” added
Joshi.
