Visitors to Labelexpo Europe
2019 will be the first to learn about the newest Avery Dennison breakthrough
technology, to be launched at the show, which runs Sept. 24-27 at Brussels Expo
in Belgium.
“Thanks to the company’s
long-term commitment and investment in materials science and R&D, we look
forward to introducing to market, what we believe, will be a game-changing
adhesive solution,” said Jeroen Diderich, vice president and general manager,
Label and Graphic Materials Europe.
More on this innovation will be
revealed at the show. And, according to Diderich, it is just one of many
exciting innovations being featured under the theme Making a Material
Difference.
“The ‘World of Science’ is where
you can come and meet our leading R&D pioneers and technical experts and
learn about our new material solutions and the next Avery Dennison breakthrough
product technology that will be launched at the show,” said Diderich. In all,
there will be four worlds of discovery including: A Sustainable World, A
Connected World and a World of Imagination.
The World of Science will
feature innovations designed to expand business opportunities for converters,
including:
Automotive Portfolio - offering a complete and OEM-approved range
of product solutions; covering key industry trends like electric vehicles and
light weighting; all with low minimum order quantity and fast turnaround. Plus,
knowledge and facilities that speed, smooth, and help ensure qualification.
Cold Chain Adhesive - featuring Avery Dennison’s industry-first
adhesive that can be applied at temperatures as low as -50 °C, and that holds
fast, down to -196 °C. It protects the quality of pharmaceuticals and human
tissue by reducing the need for temperature excursions, while reducing loss and
margin for error by ensuring identifying labels stay attached.
Luminescent Topcoat - for pharma labels you can’t miss. The topcoat
provides UV-detectable luminescence with any Avery Dennison adhesives or film
facestocks for delivering easier detection on all substrates by choosing blue,
red or yellow. Converters can purchase luminescent topcoated films with any
adhesive or facestock and avoid the complexity of adding varnish on-press. This
breakthrough topcoat also enables on-label brand security.
These innovations, and the
others to be featured by Avery Dennison, are designed to drive growth for label
converters, while at the same time meeting qualifications in the pharma and
automotive industries and compliance with the latest EU legislation. “As
competition continues to increase, our materials will deliver new business
opportunities and a healthy bottom line for customers,” Diderich said. “We are
committed to providing products and solutions that enhance efficiency and
reduce environmental impact while also supporting growth. That’s what ‘Making a
Material Difference’ is about.”
Avery Dennison representatives
will be available to discuss the featured products at the Avery Dennison Booth
#A31 in Exhibition Hall 5. For more information, visit
label.averydennison.com/labelexpo.
