Haney is expanding its digital
printing and packaging capabilities with the launch of Haney Digital. Building
on 30 years of heritage and passion for brand package innovation and
realization, Haney Digital delivers digital printing, laminating, and converting
for short-run commercial flexible packaging applications to the
Consumer-Packaged Goods (CPG) industry.
As the Packaging Microfactory™,
Haney provides CPGs a one-stop-shop for the informed prototyping, printing, and
copacking of consumer usable samples for FDA regulated products. As Scott
Whitehouse, VP of Client Services for Haney Digital explains, developing a
commercial printing capability is a logical extension of the Microfactory
concept. “Adding Haney Digital to an already stellar suite of services that
Haney has offered to CPG and Agency partners for decades will truly round out
Haney’s portfolio and enable our clients to have access to the ultimate
packaging toolbox.”
Haney Digital’s offerings
include printed and/or laminated roll stock for VFFS and HFFS machine
applications, printed and laminated pre-made stand-up pouches with fitment
options, and lamination for printed and/or unprinted flexible packaging
applications. A complete list of printing and packaging capabilities can be
found on the new Haney Digital website, www.haneydigital.com.
As an early adopter of digital
printing technology, Haney boasts a wide array of commercial production
capabilities including the HP Indigo 20000 Digital Press. The 20000, outfitted
with HP’s SmartStream Mosaic and variable data technology, provides a range of
new possibilities with mass-customization and personalization. In combination
with the 20000 Digital Press, Haney’s assets include prepress & proofing
systems, the HP Indigo 4500 Digital Press, Nordmeccanica solventless laminator,
and a range of slitting, finishing & converting capabilities. Complementing
its digital print capabilities, Haney also holds flexographic investments in
house, including an 8-station Comco Proglide MSP Flexographic printing press.
Furthermore, CPGs working with
Haney Digital will have access to the VIA Alliance™ packaging materials and
technologies library. This resource of 50+ raw materials suppliers of the
packaging industry enables brands to infuse new, innovative, and sustainable
technologies into their brand packaging initiatives.
“We continue to build on our
strong CPG heritage to grow our brand package innovation to commercialization
offering,” explains Dan Haney, Co-Founder, and President of Haney. “This new
commercial capability adds to our packaging powerhouse by enabling our clients
to fully leverage the power of their brand packaging for retail, and direct to
consumer channels, while providing blazing speed to market, agility, and
sustainability, with one-stop-shop convenience.”
