In the Red Dot Award: Brands
& Communication Design 2019, UV specialist and system manufacturer IST Metz
has won the Red Dot in the category “Packaging Design” with its “X-Press-U”
packaging concept, which combines printing technology and culinary delights.
IST Metz succeeded in winning
over the international jury with its project in the Red Dot Award: Brands &
Communication Design 2019. Based on the high design quality and creative
accomplishment of the “X-Press-U” concept, the jurors awarded the sought-after
Red Dot. Over several days, the experts had scrutinised, discussed and assessed
a total of 8.697 international entries to the competition to ultimately select
the best for an award.
The “X-Press-U” concept by UV
systems manufacturer IST Metz takes UV printing and finishing techniques and
combines them with culinary delights. The concept features a selection of
coffee capsules paired with matching pralines, the creation of individual
personas, and a printed paper sleeve with a highly sophisticated finish. As a
visual representation of the symbiotic relationship between coffee and praline,
the personas offer high recognition potential.
Professor Dr. Peter Zec, founder
and CEO of the Red Dot Award, explains: “For around 65 years, the Red Dot Award
as one of the world’s largest design competitions has been providing a platform
for designers, agencies and companies to evaluate good design. I want to
congratulate the laureates sincerely on their distinction, which both bears
testimony to their convincing performance and highlights their quality and
design leadership. Anyone who succeeds in such a strong and international bunch
of competitors deserves to be proud of themselves and of their achievements.”
On 1 November 2019, the Red Dot
Award: Brands & Communication Design 2019 will celebrate its crowning
finale and thus the best of the year. IST Metz will then accept its award at
the awards ceremony in Berlin with around 1,400 guests.
