Avery Dennison introduced their
new Surfas Technology at Labelexpo Europe. This patent-pending adhesive
technology increases surface contact for better initial tack to create a
stronger hold on rough finishes, like corrugated boxes. Surfas Technology, a
perfect solution for e-commerce and logistics labeling needs, offers a
sustainable edge and will be available at the same price as conventional
labeling solutions for corrugated board.
The newest in a long history of
Avery Dennison adhesive technology innovations, Surfas reduces the risk of
curled or failed logistics labels to ensure on-time and accurate shipping.
Corrugated cardboard can be a challenge for label adhesion, according to Eric
Ide, senior product manager, Label and Packaging Materials Europe. Irregular
surfaces require a more rigorous label adhesive that can bond to a wider
variety of finishes. Surfas Technology is developed for ultimate strength and
bond when labeling rough substrates. In addition to streamlining operations,
increasing reliability and improving accuracy, the new adhesive coating
technology offers sustainability advantages by using significantly less oil per
square meter of material.
“We’ve cracked the code for
labeling irregular surfaces,” said Eric Bartholomew, Global R&D director.
“The technology’s stronger initial tack and higher adhesion make it a solution
you can count on across the life of the label.” Following the preview at
Labelexpo, Avery Dennison intends to further validate Surfas Technology with
selected partners in preparation of a broad market launch.
Visitors to Labelexpo Europe
2019 can talk with global commercial project leader Eric Ide about the benefits
of Surfas Technology in Booth A31, Hall 5 through Friday, 29 September. Or, to
learn more about the full range of Avery Dennison label and adhesive solutions
anytime, visit label.averydennison.com
