The first pacprocess Middle East Africa, which took
place at the Egypt International Exhibition Center in Cairo from 9 to 11
December 2019, was impressive from the start. This interpack alliance trade
fair was organised by Messe Düsseldorf in cooperation with IFP Group and
Konzept. Exhibitors were very satisfied with the quality and number of visitors
as well as the organisational quality and location of the event. They also
regarded combining pacprocess MEA with the already well-established Food Africa
trade fair, which took place in parallel, an excellent idea. The two events
drew a total of 21,640 visitors.
Prior to its launch, pacprocess MEA already
received support from the highest political levels, as it was sponsored by the
Egyptian President H. E. Abdel Fattah al-Sisi. Prime Minister Moustafa
Madbouly’s opening tour emphasised the high regard the policy makers have for
the trade fair; they count on viable trade fair concepts to draw investors to
the land by the Nile and are developing markets accordingly. Egypt pursues the
self-imposed aim of becoming a business hub for the region. Besides renowned
companies, a large number of government institutions and associations are
represented on the pacprocess MEA advisory board.