UPM Raflatac is partnering with UPM Specialty Papers’ UPM LinerLoop
recycling concept through its RafCycle by UPM Raflatac service in order to
strengthen the labeling value chain offering of recycled content and closed
loop products. RafCycle together with UPM LinerLoop actively enhances industry
collaboration for liner recycling and is a good example of the circular economy
in action.
“UPM Raflatac welcomes this industry initiative to boost the circular
economy. UPM Specialty Papers is one of our label material suppliers and
together we can support the whole labeling value chain in achieving their
zero-waste targets,” says Juha Virmavirta, Director, RafCycle solutions, UPM
Raflatac “Turning waste into a valuable resource is a must in the circular
economy and an important part of our sustainability approach. We look forward
to developing new and existing partnerships with customers and brand owners on
the road to zero landfill waste,” he continues.
UPM Raflatac is a frontrunner in solutions for managing the challenges
of label waste. UPM Raflatac’s RafCycle service for turning waste into a
resource was launched in 2008 and has over 150 partners in 17 countries
globally. Through its RafCycle service UPM Raflatac collects liner waste from
its partners and recycles it back into paper and film labeling material.
