The global e-bike
industry is booming: Their number has nearly doubled in the last three years in
Germany alone and, in North America, their popularity is surging especially in
congestion-prone urban areas like New York and Los Angeles.
Schreiner ProTech, a
Germany-based global leader in developing and manufacturing innovative
functional labels with value-added benefits for the automotive and
engineering-based industries, has developed three labeling solutions for German
manufacturer Brose Antriebstechnik’s e-bike drive systems. The solutions
protect electric components against weather and mechanical impact while incorporating tamper-evidence and anti-counterfeiting attributes.
Schreiner ProTech’s
solution was developed for Brose, the world’s fourth-largest family-owned
automotive supplier. In addition to electric motors, Brose manufactures
mechatronic systems for vehicle doors and seats as well as electronics for
steering systems, brakes, transmissions and engine cooling. The company has transferred
this know-how to e-bikes and designed an innovative drive system for electric
bicycles. Brose Antriebstechnik, a division of the Brose Group, has been
producing e-bike drives in Berlin since 2014.
Brose Antriebstechnik applies the high quality standards of the
automotive industry to e-bike drives, with systematic laboratory and extensive
load tests to ensure the quality and durability of its products.
The demands made on
the marking, tamper protection and anti-counterfeiting solutions for Brose Antriebstechnik’s
electric drive system are high. Even after years of exposure to all kinds of
weather conditions, reliable adhesion and readability of the labels must be
ensured. “In addition to retaining their visual appeal during their entire
lifespan, the labels must be UV- and weather-resistant, and withstand
mechanical impacts such as gravel on the road,” says Jens Klüdtke, Key Account
Manager at Schreiner ProTech.
To meet these
demands, Schreiner ProTech developed three labels: First, a label with a protective
overlaminate, which effectively displays the manufacturer’s logo and optimally
protects it against external influences. The second label is a nameplate which,
in addition to marking the product, enables it to be authenticated by means of
a complex, tamper-evident checkerboard film that is difficult to counterfeit.
The third label incorporates a housing closure seal with security slits on the
e-bike motor reliably indicates potential tampering attempts.
