Use of GS1 barcodes on product labels ensures 100% accurate & automated data capture
If you are a brand owner, running a successful business is never an easy task. It includes managing data and record-keeping for products. Manual processes make it time consuming and tedious. On the other hand, barcodes help businesses in capturing accurate data with a simple scan.
GS1, a global standards organisation, develops the standards for barcodes, besides allocating unique barcode numbers to help brand owners assign a unique identity to their products. GS1 barcode number is a de-facto retailing standard and enables companies to sell their products through modern retail channels (in-store and online), besides helping them enhance the visibility of their product pages. In India, GS1 India is only authorised body to allocate GS1 barcode numbers.
Set up in India by the Ministry of Commerce and Industry, Government of India, GS1 India is a standards organisation that works in tandem along with other apex bodies and institutions, with an objective to help Indian Industry in adopting global GS1 standards in their supply chains to enhance efficiency and profitability.
At GS1 India, the target is to reach out to SMEs, manufacturers and brand owners to register with GS1 global standards to enhance their businesses & get the recognized in the marketplace, sell their products through various retail or online channels. To sell products, manufacturers or retailers need to have a barcode labeled on it to give unique identification to their products, enhancing their visibility in the supply chain. They can also get a DataKart subscription where they can easily upload and share reliable, accurate product information which is seen by their customers through Smart consumer apps.
GS1 standards help leading sectors like Pharma, FMCG, Agri to work efficiently in supply chain and inventory management along with many more services which will help SME's and local manufacturers, Kirana store to boost up their efficiency in Inventory management and to reduce human errors. GS1 services also helps in tackling and reduction of counterfeiting of products in India. GS1 India is working with statutory bodies of the Government like FICCI, CII to boost up local manufacturers and growth of Indian economy.
Some of the benefits of labelling your products with GS1 barcode numbers are as follows:
1.
Universal identification to products
GS1
barcode numbers provide universally unique identification to products. Every
product is encoded with unique product code, which can be linked to a plethora
of product information. A simple scan of the product barcode can provide this
information. A product barcode number further enables authentication of the
registered owner of barcode number, and hence, brand owner of the product,
helping retailers/online marketplaces to distinguish between product
lookalikes.
2.
Enhance products online search results
One
of the main highlights of labeling a product with GS1 barcode numbers is that
they help in boosting products search ranking when used in page code. Google
has revealed a 40% increase in product search performance by using a barcode
number on the company's website or page, resulting in higher brand
exposure and potentially attracting more business.
3.
Sell products to leading retailers and online shopping sites
To
be able to sell through major retailers and online shopping sites,
manufacturers have to label products with GS1 barcode numbers (GTINs). Online
marketplaces use unique GS1 Standards to manage their vast product catalogues
and also to help shoppers find, compare and buy products more easily.
4.
Facilitate Inventory Management
Effective
product inventory management is about having the right product in the right
position and in the right quantity at the right time. GTINs enable monitoring
of products as they pass across the supply chain, allowing effective inventory
management.
5.
Barcode management with DataKart service
Manufacturers
who label their products with GTINs starting with ‘890’ also get access to GS1
India’s DataKart service, a cloud-based portal where they can easily assign and
manage GTINs for their products and share it with various retailers seamlessly
in one go which helps in avoiding of duplication of barcodes. GTIN starting
with ‘890’ are allocated by GS1 India.
DataKart
service also enables manufacturers to:
•
View of all products information, their attributes, images, etc. from a single
screen
•
Generate barcode images to use on packaging artwork
•
View complete product lifecycle
To know more about GTINs, visit : www.gs1india.org / www.kairosmarcom.com
