“I think flexo is both the most challenging
industry, and the most rewarding. The more you put in, the greater the
benefits.”
For Shyam Sundar, partner at Hyderabad-based flexo
prepress specialist NS Digital Flexo, meeting the challenges — and helping
customers reap the benefits — started in March 2020, when the company opened
for business with a new Kodak Flexcel NX System, supplied and supported by
Miraclon.
Sundar describes NS Digital’s service offering as
“all things flexo — wide web, labels, folding cartons, corrugated.” A notable
feature of the company’s philosophy is the effort and time it puts into
building relationships with customers and showing them the potential of the Flexcel
NX System. Explains Sundar: “We really engage with each customer, so that we can
see things from their perspective, and truly understand their current
capabilities and practices. Then we show them how simple adjustments to their
production practices — fingerprinting the press, for example — can improve
efficiency without additional investments or press set-ups, because if we can
work with the available resources, we save customers time and money.
“Next, we explain the further improvements and
enhanced benefits achievable with Flexcel NX plates — how we can change anilox
rollers and inks, reduce impression and generally introduce better control into
the press environment.”
Efficiency made easy
With the Flexcel NX System it’s relatively easy for
NS Digital to help customers become more efficient, Sundar continues. “The
biggest benefit for us is the simplicity of making Flexcel NX plates. The flexo
process can have many variables, but the Flexcel NX System either eliminates
them or makes managing them really simple, which yields substantial savings
throughout the whole packaging printing process. So as a service provider we
can be totally confident we can provide customers with consistent, repeatable
results. It also makes it easier to solve any print issues that arise, because
we can eliminate the plates as a cause straightaway. With other solutions, the
investigation is more complex — is it the file, or the software, or processing,
or exposure, or the press?”